Best Unsubscribe Ever

Oct 23 2008

Even though email marketing is a permission based marketing channel (hopefully), you still get some irate emails in all caps requesting removal.  Emails like “REMOVE ME NOW, I HOPE YOU DIE” or “I WILL NEVER USE YOUR COMPANY” are common replies. What can you do?

This particular email was a small victory in the email wars:

“Remove me please.  Nice looking AD, by the way.”

Validation of great creative from a unsubscriber. What more can an email marketer ask for?

Published in Email Design, The Life of an Email Marketer on Thursday, October 23rd, 2008

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3 Responses

  1. 1
    Verity says:

    So awesome!


  2. 2
    Richard McLaughlin says:

    At least they were honest. Most people that send the “I hate you… ” type unsubscribe are just venting.


  3. 3
    Adron says:

    That, is strangely and uniquely a grand compliment to receive. I’d be stoked. :)


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