Comments on: Alt Tags, Alt Tags, Alt Tags

By: Read Before You Hit Send: An Email Checklist

Read Before You Hit Send: An Email Checklist — Mon, 31 Aug 2009 13:29:49 +0000

[...] Spell-check. ☐ Re-read to check grammar, re-write anything unclear and shorten copy. ☐ Place alt text behind any important images. ☐ Make sure you have a text version of your email that has been [...]

By: Corina

Corina — Tue, 03 Mar 2009 00:03:14 +0000

Just curious, what could have been used for alt-tags in that situation that would have made your experience any better? If the images didn’t come through, alt-tags would appear as plain text but would still look fairly ugly and not get any kind of message across.

By: Adam Blitzer

Adam Blitzer — Wed, 10 Dec 2008 23:51:22 +0000

That’s definitely a great call. As you mention, the majority of email clients do not load images by default so relevant alt tags are a necessity. There are also a lot of good alternate ways to use them beyond the obvious ones. We wrote a short post a little while back on it: http://success.pardot.com/make-sure-your-fulfillment-tech