Return On Subscriber – Email Marketing Blog

I received an email today that I just had to share with you. It was a “personal message” from the “Chief Sales Officer” of Inquisix (great title, huh?).  Check this out:

Yes, it really says that.

This is a personal message.

Please don’t hesitate to contact him, he’s here to help!

P.S. Don’t reply to this message as this is account is not monitored or answered.

Not much email marketing analysis needed here. (I didn’t sign up.)

Spam, that pesky industry that Email Marketers have to deal with, is on the rise again.  In a down economy, I fully expect Spam to increase heavily, praying on desperate people in search of cheap deals or a quick buck.

The Google Enterprise Blog has a post today, “2008: The Year in Spam”, which talks about the ups and downs of Spam and predictions for 2009.  The big bust of the McColo spam operation dropped spam traffic by 70%, but levels are up 156% since November 2008.

Spam is out of our control, but there are things we can control.  Following ISP best practices for domain authentication, using double opt-in, maintaining a clean list, and maintaining ferquency will keep you in the inbox, and hopefully the ISP’s will be able to keep the spammers out.

Read “2008: The year in spam”

Unless you have been living in a cave with Bin Laden, you probably heard about Twitter in 2008. If you are still unsure on Twitter, there are great tutorials here and here. The buzz for Twitter is deserved, as it is becoming it’s own communication channel, mixing IM, SMS, Email, & Web into an addictive web 2.0 stew.

Last month I tried an experiment with Twitter that turned out some pretty interesting results, so I thought I would share them with you. I set up Twitter as an email marketing subscriber, posted an email campaign through a Tweet, and was able to track the results. Here’s how I did it, and you can too. (more…)

eMarketer is featuring results of new surveys on Email Marketing. The studies are showing that most marketers are sending their campaigns on Monday & Tuesday, followed by Thursday, Friday, Wednesday, Sunday, & Saturday. These results do not take it into account performance or conversion, only marketer preference.

Also covered in this article is a study on Subject Line length in relation to response rates.  The research indicated that shorter subject lines resulted in higher open and click through rates.

As always, each audience is different, and only through testing will you find out what works for you audience.

eMarketer: Two Basic E-Mail Tactics

The goal of the eROI Resource Center is to provide best practices, case studies of client work, informative survey results, and fresh ideas to the online marketing community.  We want everyone to market more effectively, client or non-client. 

I thought I would share with you today the 5 most downloaded resources in 2008.

1.) Wacom “Power of the Pens” case study
2.) Email Marketing Guide
3.) Pre-Launch Email Marketing Cheat Sheet
4.) Cradle & Grave Email Marketing Survey Results (Q2 ‘08)
5.) Elements of Email Marketing Survey Results (Q3 ‘08)

Have you signed up for the Resource Center yet? Tell ‘em Return on Subscriber sent you!