Return On Subscriber – Email Marketing Blog

Spam, that pesky industry that Email Marketers have to deal with, is on the rise again.  In a down economy, I fully expect Spam to increase heavily, praying on desperate people in search of cheap deals or a quick buck.

The Google Enterprise Blog has a post today, “2008: The Year in Spam”, which talks about the ups and downs of Spam and predictions for 2009.  The big bust of the McColo spam operation dropped spam traffic by 70%, but levels are up 156% since November 2008.

Spam is out of our control, but there are things we can control.  Following ISP best practices for domain authentication, using double opt-in, maintaining a clean list, and maintaining ferquency will keep you in the inbox, and hopefully the ISP’s will be able to keep the spammers out.

Read “2008: The year in spam”