Return On Subscriber – Email Marketing Blog

Various studies have reported that 25%-50% of your subscribers are blocking Images in HTML emails.  So why are so many companies still sending image-only emails?

Let’s take a look at an example of both the right way and the wrong way from JetBlue Airlines.

All Image Email

Image/HTML Text Email

You can clearly see above, that a balanced email with HTML text still gets the point across, while the all image email is basically blank. So why would a company like JetBlue, or any company which knows the best practice way to do it, still send an all-image email? Here are two reasons this happens: (more…)

I wanted to share with you a great email design I recieved today.

The image really stood out and made me smile. I spent more time with the email because of this image, which is what good design is supposed to do at the end of the day – make you stop and take notice.

My question to you: Are you giving your email design the attention it deserves?

Email marketing is a statistic goldmine which gives the ability to track everything – except a smile.  I may not have purchased anything from this, but the positive brand impressions might impact if I open more emails in the future, and better yet, lead me to purchasing a product.

Here is the email from Guitar Center (click to enlarge)
Yes, that is George Washington on the 1’s & 2’s.

The eROI crew descended on the desert earlier this week for the Email Evolution Conference. While attendance at trade shows has been spotty die to the economy, the EEC pulled together a lively event.

eROI participated in a few panels and attended almost all of the sessions collectively. The saying at the New Orleans Jazz Fest is that “it’s not what you saw, it’s what you missed to see it”, which is exactly how I felt this year.  Rather than go into deep analysis of each session, I compiled a few of my favorite soundbites, quotes and tidbits from 4 of my favorite sessions from the event:

Topic: Email Design

3 things that need to be in your pre-header: Branding, Primary Message, Main Call-to-Action. Keep it tight.

Whitelist requests need to happen early (welcome, confirmation, transactional) in your program, so you can use the pre-header more effectively.

A logo (with link) in your header is not only a consistent branding impression, it will drive the most traffic to your site over the life span of you program.

Navigation menus (above or below header) drive sales, especially “sale” or “clearance” links.

Pay more attention to your Footer – add more options, branding, social, viral SWYN/FTAF link, and repeat the main call-to-action. (more…)

Watch this post for live updates from Email Marketing Twitterati at the Email Evolution Conference in Scottsdale, AZ.