Return On Subscriber – Email Marketing Blog

I wanted to share with you a great email design I recieved today.

The image really stood out and made me smile. I spent more time with the email because of this image, which is what good design is supposed to do at the end of the day – make you stop and take notice.

My question to you: Are you giving your email design the attention it deserves?

Email marketing is a statistic goldmine which gives the ability to track everything – except a smile.  I may not have purchased anything from this, but the positive brand impressions might impact if I open more emails in the future, and better yet, lead me to purchasing a product.

Here is the email from Guitar Center (click to enlarge)
Yes, that is George Washington on the 1’s & 2’s.