Comments on: Adding Facebook Sharing to your Email Marketing

By: ngan hang

ngan hang — Wed, 08 Jul 2009 02:09:26 +0000

Thanks for sharing 2 strategies yours.

By: ngan hang

ngan hang — Wed, 08 Jul 2009 02:06:18 +0000

I am really in quagmire with my blog site and was looking for some lifeline to rejuvenate it.

By: quang cao online

quang cao online — Wed, 08 Jul 2009 01:54:28 +0000

Great idea, i will note to do it. Thanks for sharing

By: Praxis: Newsletter auf Facebook und MySpace teilen « Email Marketing Tipps

Praxis: Newsletter auf Facebook und MySpace teilen « Email Marketing Tipps — Thu, 02 Jul 2009 12:25:20 +0000

[...] (In Anlehnung an: ReturnOnSubscriber.com) [...]

By: Alex Williams

Alex Williams — Thu, 19 Mar 2009 17:41:57 +0000

Thanks for the comments guys.

I think as far as placement goes, there are 2 strategies:

1. Sharing the entire newsletter HTML
2. Sharing a specific content block

Kimberly, I think a Altrec would benefit from sharing specific products or offers, especially if content is segmented towards consumer interests.

Would love to hear back if SWYN produces conversions

By: Kimberly Snyder

Kimberly Snyder — Fri, 13 Mar 2009 23:17:36 +0000

Alex -

I completely agree with DJ’s comments above – this is one of the best posts I have read about SWYN.

I do not comment often on posts but this is truly one of the most informative and thought provoking posts I have read in a long time.

I plan to integrate the “Share” element at the top of our template.

You have a very dedicated reader here – great work.

Kimberly Snyder
Email Marketing Manager
Altrec, Inc

By: DJ Waldow

DJ Waldow — Fri, 13 Mar 2009 11:31:03 +0000

Alex –

Wow. A really stellar piece of writing with some great tips. Hope you don’t mind that I’ll be sharing them with our team. Seriously though, great content on this post.

One follow up thought…

As I see more marketers experimenting with SWYN (agree that the acronym is terrible), they still struggle with placement. I often see the sharing links at the very bottom of the email, just above the footer. Reminds me of what many of us (Bronto included) does on our blogs. Sharing links are “hidden” at the bottom.

So…do you have examples of clients who are making the SWYN icons more visible? If so, what are the results? I’d love to see some A|B testing around this.

Interested in your thoughts. Also can’t wait till the eROI blogs install the add-on that allows me to “subscribe to comments.”

dj
@djwaldow

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DJ Waldow
Director of Best Practices & Deliverability
Bronto Software, Inc
djwaldow: twitter, AIM, MSN, Gtalk…