Promoting Your Facebook Page in Email – Great Example from Lucky Brand
May 04 2009
I wanted to do a quick post on a great email in my inbox today from Lucky Brand. I found this to be a very effective example to promote your Facebook Page in an email.
I found this effective for 2 reasons:
1. Top Right Placement: By placing this in the top right corner, it didn’t take away from the message of the email, but was still highly visible
2. Using the Facebook Font Color & Graphics: By using the Facebook font style and graphic, it was immediately clear and recognizable. Large promotional banners for this can get lost in the overall layout.
One optimization I would add to this is to change “Add us on Facebook” to “Become a Fan on Facebook”, since that is the ideal action when the subscriber gets to Facebook.
What would you suggest?
- Posted by Alex Williams
- @alexcwilliams
- at 8:56 AM
Published in Email Design, Social Media Strategy
Tags: Email Design, Facebook, header, Layout, Social Media Strategy
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