Return On Subscriber – Email Marketing Blog

I wanted to do a quick post on a great email in my inbox today from Lucky Brand. I found this to be a very effective example to promote your Facebook Page in an email.

I found this effective for 2 reasons:

1. Top Right Placement: By placing this in the top right corner, it didn’t take away from the message of the email, but was still highly visible

2. Using the Facebook Font Color & Graphics: By using the Facebook font style and graphic, it was immediately clear and recognizable.  Large promotional banners for this can get lost in the overall layout.

One optimization I would add to this is to change “Add us on Facebook” to “Become a Fan on Facebook”, since that is the ideal action when the subscriber gets to Facebook.

What would you suggest?