Ruby Tuesday – You’re so much cooler when you aren’t a customer
May 05 2009
I unsubscribed from Ruby Tuesday email list today after a number of clearly untargeted messages. After checking the unsubscribe box and clicking on “submit” I was greeted with the page below.
Apparently Ruby Tuesday thinks you are part of the “in crowd” when you unsubscribe – is this self-admission that their email program is in DIRE need of assistance? Maybe their lack of “listening” is the reason I unsubscribed in the first place.
Piece of advice for Ruby Tuesday, I would urge you to not only personalized your email experience, but also the opt-in and opt-out process as well (at least with a relevant theme like “Hate to see you go” or “Can’t we still be friends?”).
Posted by Jeff Mills at 2:14 PM
Published in Email Marketing Strategy, Missed Opportunites, Personalization
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