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	<title>Comments on: Is Your Email Opt-In Process This Easy?</title>
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		<title>By: Innovative list building using Forward to a Friend (FTAF)</title>
		<link>http://returnonsubscriber.com/2009/05/20/is-your-email-opt-in-process-this-easy/comment-page-1/#comment-2998</link>
		<dc:creator>Innovative list building using Forward to a Friend (FTAF)</dc:creator>
		<pubDate>Mon, 14 Sep 2009 13:46:19 +0000</pubDate>
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		<description>[...] helpful popup that tells me exactly why they need this information. Yes, they require everything, which is not a best practice, but telling me why you need it goes a long way. They also allow you to select frequency from [...]</description>
		<content:encoded><![CDATA[<p>[...] helpful popup that tells me exactly why they need this information. Yes, they require everything, which is not a best practice, but telling me why you need it goes a long way. They also allow you to select frequency from [...]</p>
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		<title>By: Jason</title>
		<link>http://returnonsubscriber.com/2009/05/20/is-your-email-opt-in-process-this-easy/comment-page-1/#comment-1231</link>
		<dc:creator>Jason</dc:creator>
		<pubDate>Mon, 01 Jun 2009 19:01:03 +0000</pubDate>
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		<description>What about having the opt-in form right on the page, rather than having to click through to it? Isn&#039;t that easier and more streamlined? &quot;Stay in touch and learn more here: [yourname@something.com] &lt;Go&gt;&quot; And then ask more on the follow-up page, so even if your subscriber wants to give you nothing more than an e-mail address, at least you&#039;ve already captured that? </description>
		<content:encoded><![CDATA[<p>What about having the opt-in form right on the page, rather than having to click through to it? Isn&#039;t that easier and more streamlined? &quot;Stay in touch and learn more here: [yourname@something.com] &lt;Go&gt;&quot; And then ask more on the follow-up page, so even if your subscriber wants to give you nothing more than an e-mail address, at least you&#039;ve already captured that?</p>
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