How to Email Your List After Campaign Inactivity

Jun 05 2009

Been awhile since you sent to your email list?

A long while?

Follow YouTube’s lead….(click to enlarge)

This is spot-on. The only thing I would add to this would be… a sample of what’s to come to get your subscribers excited about future emails. I can’t remember what they sent before, so it would be nice to know I am getting myself into. I am excited to see if they bring forth an email program that is engaging, something Google has never been known for.

Lesson here though, if you have been dormant, you can’t be afraid to let people opt-out. Your complaint rate will go down and you will have a much more engaged audience when you start the car back up.

What would you have done differently?