Just Let Them Unsubscribe
Jun 09 2009
If someone wants to unsubscribe, just let them unsubscribe.
Making the unsubscribe process difficult or confusing will just aggravate your (former) subscribers and cause real damage to their perception of your business or brand. Don’t make them log-in or make the text confusing. Your not only delaying the inevitable, your making it worse. And why? If they can’t figure out how to unsubscribe, they might stay and turn into a more engaged subscriber? Doubtful. The next time your name comes up, that bad experience will be their first memory. Just let them go, it will actually improve your program.
Now try and figure out how to unsubscribe from this…
- Posted by Alex Williams
- @alexcwilliams
- at 4:15 PM
Published in CAN-SPAM, Calculating Value, Email Marketing Best Practices, Missed Opportunites, Opt-In and Opt-Out
Tags: CAN-SPAM, Opt-in, opt-out, preference center, preferences, unsubscribe
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June 10th, 2009 at 12:26 am
Amen! If you love somebody, set them free.
June 30th, 2009 at 5:17 pm
Forward this to classmates.com!
July 2nd, 2009 at 8:26 pm
Yes unsubscribe process should be pretty simple, though its good to find out why they are going and also offer them a reason to stay.
August 4th, 2009 at 2:50 am
I think it should be simple. Simple by design and simple by text.
It is perfectly okay to ask if they are sure about unsubscribing and also give a few good reasons not to opt out.
But this has to be done in two sentences and maybe 3 bullet points.
A word of thanks should also be on the page but than it should be a simple to unsubscribe. Fill out the email and get removed.
SOmething like this.
Thanks for being a valuable subscriber to our newsletter. We hate to see you go. Just think about all the information you will miss out on:
– breaking news alert
– latest updates and trends
– our monthly special, gifts, promotions
If you still want to unsubscribe please submit your email address and click submit. You will be removed from our list within the next 8 hours.
Thank you
I guess you get the picture.