Email Marketing Programs Must Allow a Change of Email Address
Jul 21 2009
I am surprised every email marketing program doesn’t allow subscribers the ability to change the email address they receive campaigns at. According to Pew, ”More than half of working adults (53%) have both personal and work accounts.” (You don’t want to know how many I have). You can’t expect that the email address someone used to subscribe to your email program will never change. If you are only giving them the choice to unsubscribe, that is the choice they will make.
Here is an Example: The Email
Here Were the Choices: Preference Center
What do you think I did? If your ESP doesn’t give you the option to allow subscribers the ability to change their email address, you might want to investigate one that does.
- Posted by Alex Williams
- @alexcwilliams
- at 4:28 PM
Published in Email Marketing Best Practices, Email Marketing Strategy, Missed Opportunites, Opt-In and Opt-Out
Tags: Change of Email Address, List Attrition, preference center, Subscriber Choices
(1 votes, average: 5.00 out of 5)
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July 22nd, 2009 at 4:16 am
[...] Here is the original post: Email Marketing Programs Must Allow a Ch… [...]
July 26th, 2009 at 3:45 pm
[...] According to Pew, ”More than half of working adults (53%) have both personal and work accounts. http://www.returnonsubscriber.com – #How To Run An Internet Blog Business – 2009-07-26 02:52:12 [...]
August 29th, 2009 at 3:48 am
May we know more about the issue? There are so many blanks for us to fill in.
September 1st, 2009 at 2:33 pm
Nice guy, this story is interesting, and I love it, thank you.
September 28th, 2009 at 4:32 am
You have provided a lot of things, smart guy!