Return On Subscriber – Email Marketing Blog

Complete our survey on “2009 Trends in Online Marketing” and enter to win a Flip UltraTM Camcorder or one of several Retail Gift Cards!

We launched a new survey today in partnership with E-Marketing and Commerce – 2009 Trends in Online Marketing. We are setting out to get some data on how online marketers used their online marketing resources (budget and time) in 2009, how they value various online mediums and what they will continue to focus on in 2010.

The results of the survey will give us valuable insight into how various Online Marketing mediums were used in 2009 and uncover what marketers can do differently (or keep doing!) in 2010. Enter your email on the final question and you will be entered to win a Flip Ultra^TM camcorder or one of several retail gift cards.

I have had mobile on the brain lately. The growth numbers are staggering. I feel like many out there are afraid of the challenges mobile email marketing presents, or are not taking the channel seriously.

I got together with Michelle Eichner, COO & Vice President of Client Development for Pivotal Veracity, to discuss the growth of this channel, the challenges it presents, and what you can do to start planning your mobile email marketing strategy. Enjoy!

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