Creating a Mobile Email Marketing Strategy – The Tip Jar Podcast

Nov 06 2009

PivotalVeracityI have had mobile on the brain lately. The growth numbers are staggering. I feel like many out there are afraid of the challenges mobile email marketing presents, or are not taking the channel seriously.

I got together with Michelle Eichner, COO & Vice President of Client Development for Pivotal Veracity, to discuss the growth of this channel, the challenges it presents, and what you can do to start planning your mobile email marketing strategy. Enjoy!

tipjarListen to The Tip Jar Podcast

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2009-09-25-110646

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2 Responses (Comments Feed)

  1. 1
    Best of the Blogosphere: More Mobile, the “Nudge Effect” and the Coolest Email We’ve Ever Seen says:

    [...] If you’re looking to jumpstart your mobile email marketing strategy, you must listen to the latest ReturnOnSubscriber Tip Jar podcast. [...]


  2. 2
    fran says:

    Great podcast, I appreciate the info, I've been working the mobile


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