Email Marketing Campaign Tips and Ideas for June
Thursday, June 3rd, 2010Here it is, the original Email Marketing Idea Calendar for June. We’ve had some copycats recently, but no fear, you are in the right place.
“Summertime, the livin’s easy.”- George Gershwin
Summer has arrived, finally. And what do we know about Summer, anyway? People still go to work, kids are home, college students are either working or traveling or back at school. Those who have nothing to do…are looking for something to do, something to buy, or something to talk about.
That’s where you come in, Email Marketer!
Below is a list of holidays, wacky holidays, and pop culture events in June with specific ideas you can utilize to develop timely and relevant email marketing campaigns this month.
Friday, June 4th – National Cheese Day
What dish isn’t better with Cheese? This 4000 year old dish deserves to be celebrated with it’s own holiday. If you are in the food service business, how about a Cheese Day promotion – anything with Cheese is 20% off? Or, can you get “cheesy” with our subject lines and/or creative. Cheese it up, it’s Cheese Day!
Sunday, June 6th – National Yo-Yo Day
I’m issuing a challenge to the designer who can create an email marketing-friendly animated .gif that resembles the flight of the yo-yo. Bonus points for walk the dog.
Thursday, June 10th – Game 4, NBA Finals
Either this is the game that will clinch a sweep of the NBA finals for the Celtics or Lakers, or it will be a pivotal game in extending the series. Either way, people will need a place to watch, things to eat and drink, and somewhere to celebrate victory. Why not with you? FYI – sports fans are obsessive mobile users, timing is everything on gameday – they’ll get your message.
Friday, June 11th – Jaques Cousteau’s 100th Birthday
In honor of the deep sea pioneer, how about asking your subscribers to take action and help out the wildlife impacted by the catastrophic BP Oil Spill in the Gulf of Mexico? The National Wildlife Federation has a great list of things you can do to help. The situation is getting worse by the day, here is chance to use your reach for a good cause, even if it’s just a banner ad or recovery module call-out.
Friday, June 11th – 2010 FIFA World Cup
I’m not a big soccer fan, but I hear this is a big deal. Got any ideas? (comments please!)
Saturday, June 12th – Magic Day
The creative pallet is loaded here. I’m thinking an animated .gif. Magic wand hitting your product? Rabbit out of a top hat? Now you see it, now you don’t? Know a good magic trick? Pass it on to your subscribers.
Sunday, June 13th – True Blood Season 3 Premiere on HBO
True Blood is the most popular show on HBO since The Sopranos, and you can bet a lot of people out there have this night marked on their calendars. How can your products/services enhance their experience? Promotions between Thursday and Sunday am would be fun – All red products 10% off? (more…)
