Return On Subscriber - Email Marketing Blog » Alex Williams

Get more Fans by Emailing a “Fans Only” Facebook Coupon

Alex Williams — Wed, 07 Jul 2010 06:23:04 +0000

Wondering how to get more Facebook Fans? How about some good old fashioned bribery?

Everyone has a price – make them an offer they can’t refuse.

Email Marketing Campaign Tips and Ideas for June

Alex Williams — Thu, 03 Jun 2010 17:37:44 +0000

Here it is, the original Email Marketing Idea Calendar for June. We’ve had some copycats recently, but no fear, you are in the right place.

“Summertime, the livin’s easy.”
- George Gershwin

Summer has arrived, finally.

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Have you heard of the Online Marketing Virtual Summit?

Alex Williams — Tue, 04 May 2010 21:33:32 +0000

The Online Marketing Summit (OMS) has created a truly unique event for marketers – The Online Marketing Virtual Summit. This is your chance to learn actionable strategies and best practices from the experts all in the comfort of…

Email Marketing Campaign Tips and Ideas for May

Alex Williams — Fri, 30 Apr 2010 20:14:52 +0000

Here it is, your May Email Marketing Idea Calendar. May is interesting month for marketers. The sun is coming out, people are starting to plan vacations and think about having fun. What a perfect time to establish a good season-long…

A Lesson in Email Marketing Driving Social Media…from Britney Spears?

Alex Williams — Mon, 12 Apr 2010 23:07:30 +0000

Yes, you read that right.

Britney wants more followers in her quest to the be the most followed person on Twitter. So instead of buying billboards or doing a PR blitz a la Asthon Kucher, she used her most effective…

Email Marketing Campaign Tips and Ideas for April

Alex Williams — Tue, 30 Mar 2010 16:00:43 +0000

Here it is, your April Email Marketing Calendar. April is an interesting month. From April Fools to Tax Day to Earth Day, the emotions run the gamut.

Below is a list of real holidays, wacky holidays, and pop culture events…

Forcing the Issue: The Modal Window Opt-In Method

Alex Williams — Tue, 23 Mar 2010 00:13:45 +0000

Professional email marketers know the ugly truth: 9.5 out of 10 website visitors aren’t actively looking to opt-in to your email list. We need to sell it. A simple “Email Newsletter Sign-Up” call out isn’t enough any more. We have…

Event: Putting Analytics to Work

Alex Williams — Tue, 16 Mar 2010 02:18:28 +0000

I am excited to join a great panel for an upcoming Software Association of Oregon event called Putting Analytics to Work.

The event will feature a discussion of advanced analytics tools and techniques, social media analytics, what’s working…

March Email Marketing Calendar: Holidays, Events, and Ideas for March 2010

Alex Williams — Thu, 25 Feb 2010 17:58:02 +0000

Here it is, your March Email Marketing Calendar.

Below is a list of real holidays, wacky holidays, and pop culture events in March and ideas you can utilize to develop timely and relevant email marketing campaigns.

Tuesday, March 2nd: Read

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February Email Marketing Calendar: Campaign Ideas, Tips and Strategies

Alex Williams — Thu, 21 Jan 2010 18:10:42 +0000

In email marketing, if you aren’t planning a week or two ahead, you’re too late. If you really want to plan a successful campaign, and avoid “blasting”, you need to give your self some time to create content, creative, landing pages…