Return On Subscriber – Email Marketing Blog

This article below was in one of my Google alerts. It’s real. Seriously. I am not sure what she is even talking about at sometimes. I posted this so you can remember that we are always fighting crazy spammers like this.

This may be my favorite quote….sounds like a mix of George W. Bush or maybe the evil Cobra Kai teacher from Karate Kid.

“Be aware that some subscribers may email them back wondering why they are on their list. People forget that they signed up for their list. People might call them bad names, but don’t worry about it. Just delete those emails and move on. They can’t be afraid to upset their list. If they are scared or upset easily then they need to get out of the email marketing game. Yes, it is a game and they have to be a tough, confident competitor.”

Here is the full article.

If You Want To Make Money You on the Internet Need to Send Out Emails Constantly

Suwanee, GA — Send out emails constantly. Internet marketers need to have constant traffic to their website. If they are not sending out emails then they are not maximizing their profits. If they want to make money then send out emails. Let me repeat – if
they want to make money then send out emails!

Set up an email schedule. Send emails every week. Why? If they are emailing every single week then they know that they are making money on a consistent basis. Ask them each week about what they want to sell that week. It doesn’t matter how many people they have on their list. They may have heard of ‘ABC – Always be closing.- Instead think of ‘ABE – Always be emailing.- Don’t be afraid of emailing and promoting your products.

Of course they want to not just send sales type emails, but also emails that provide content. But don’t be afraid to promote and sell. If they want to make money then they have to promote and sell constantly!

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I am working on rewriting our customer lifecycle document (get the current one here). What is the customer lifecycle?

The customer lifecycle is based on customer loyalty, however, many clients that I speak to mistake revenue for loyalty. Now, I agree that revenue is an important component, but loyalty is also made up of brand awareness and brand interaction. The customer lifecycle should be based on the loyalty of a customer and their interaction with your brand. Your lifecycle program needs to be a flexible and dynamic experience.

In Part 2 I will talk about the steps to building loyalty and part 3 will focus on what does it mean when it comes to developing an email program to grow customer loyalty for the customer lifecycle.

Does Design and Coding Matter in Email Marketing?

We like to ask people what they think about certain issues facing email marketing. We started last fall asking people about their email inbox preferences. Seemed that we hit a nerve as so many marketing sites and bloggers picked up on it and carried the message around the global block.

This month we are curious about another issue, Email Design and Coding Perceptions. Does either design or coding of your email marketing campaigns really matter? Do you design emails for specific segments in your audience or do you keep your messaging broad so that you don’t seem like you are only speaking to one group of people? With the email client market so fragmented, are you changing the way you design and code emails?

Help us understand how you feel about this issue and we will post the results for you this month in our latest quarterly study. Thank you for your help with this study.

Take the Email Design and Coding Perceptions Survey

One of the difficult things that agencies come up against is being able to calculate a true ROI for clients. We can provide information on response to an email and even conversion, but online sales are only a portion of revenue for a multi-tiered organizations with retail, phone and online outlets. In my experiences, integration of reporting is a difficult undertaking mainly because client IT resources are strained, setup of unique 800 numbers is not implemented, and sales representatives are not trained to ask where they learned about the offer/product.

The email industry is great at being able to provide insight into how the email performed as long as the action is online. What many of these agencies do not do is take all the pieces into consideration to give the client the whole picture. By not being able to see the whole picture, these same email agencies are at risk since they cannot see the true impact email has on their client’s revenue and brand awareness.

Properly executed campaigns are important as we all know, but setting the groundwork for all campaigns and on-going programs is essential and can provide much more of a benefit to clients and agencies. We all want to produce revenue for clients and be able to show a direct ROI.

I get a ton of emails each and everyday. Not that anyone else gets more or less, but I bring this all on myself as it is my job to see what others are doing out there. I scan emails a little close than others to see what they actually say. You know some copywriter out there is happy with that.

I was a little miffed to see that the footer of this email told me that as long as I was an unpaid subscriber that I am open to getting emails from 3rd parties. Now does that sound right? Did I not read the privacy policy closely enough? I appreciate the news I get from this source, but I wonder if they are one of the reasons as to why I get so many other offers and so many people seem to have my email address in this email marketing space.

View Larege Image

Well enough was enough, and my relationship is runied after spying this in the footer. Think carefully about the value of your list. If you goals is to monetize your list, why would you give me away to others to use just because you have not won me over yet? Some best practices to think about.

We are running a survey just in time for the holiday season. We will be releasing the results next week as long. This survey is only about 10-15 questions long and will provide some very valuable insight to you and other readers.

Take 2 minutes (literally) to take our survey

eROI, a full service email marketing solutions provider, has released the latest version of the SalesForce integration. For those customers of eROI that use the emailROI email marketing engine, they can now integrate all tracking and reporting into their Salesfoce dash board to see exactly what each client, contact, and prospect is doing with each email that enters their inbox.

Being able to know from a individual sales person perspective what each opt in subscriber is doing with the trigger based emails and outreach campaigns will help all eROI customers pull together email marketing campaigns on a deeper level of one to one email database marketing.

eROI is not just a developer, but as with all tools we build, eROI is also a Salesforce user.

If you want to take your email campaigns to the next level reach out and let us know.

Schedule a Demo

Chad White over at RetailEmail.BlogSpot.com put together a phenomenal study on the top 101 retail emailers and the entire process of subscribing to their email communications. This is worth a read for sure. Not only is this study great, but he also comments on the campaigns that come in daily and weekly from these subscriptions.

He also wraps up a his daily posts with the Subsjectivity Scanner. Which hightlight the subject lines daily.

Here is an example:

SUBJECTIVITY SCANNER:
Staples, 8/22, 4 pm

Home and work users have different preferences.

For e-mail marketers looking to make the biggest impact, it makes sense to pay attention to whether users are receiving their e-mail at home or at work.

According to a Q2 2006 study of e-mail marketing preferences by eROI Inc., 79% of people who subscribe to business-to-business e-mail marketing messages receive them at a business e-mail address. Just 19% of people who receive consumer-oriented e-mail marketing messages subscribe with their business e-mail address.

Those who receive consumer-oriented messages were also much more likely to use an e-mail address created specifically for e-mail marketing: 24% did, vs. 6% of those who received B2B messages.

Read and Download the Study

Wendy Roth from iMediaConnection writes:

If you have a website, chances are you have a form asking visitors to subscribe to your email list. Those subscribers are interested in your company and want to know more about what you have to offer.

It