Return On Subscriber - Email Marketing Blog

We worked with Kettle Foods (LOVE THE CHIPS) again to put together a great new Crave Club Site. Hats off to Kettle as they are great designers and to Maxwell PR for the direction.

I am Bold, Grown-up Cheese.

I’m a bold, big city person. Museums, theater, fine dining and cool shops… I can even appreciate performance art. I’ve got grown-up tastes but I’m not stuffy or stiff. I know how to have fun and I’m just as comfortable at a white linen-laid table as I am at the hot dog cart. I’ve got style. An individualist who isn’t afraid to show my true colors or to stand out in a crowd.

We have looked at ways of providing value to your subscribers by giving them targeted offers and relevancy, but how do you just say thank you? You could give them a discount or admission into an event. The other option is to just give them an Old-Fashioned High Five with a new twist.

Check out sendahighfive.com

We recently launched a campaign for a Lexus dealer group in the Midwest. This is a full service client where we designed the email, created the offer, targeted the appropriate segments within their database and delivered the email.

Within two weeks of the email drop, we generated over $70,000 in service and maintenance revenue for the dealerships. Now imagine if this campaign cost $5,000 to run end to end, would a return on your investment of 14X be sufficient for you while also establishing a new line of communication with your customers.

Personally, I still receive postal mail from my local Nissan Dealership, the offers are often delayed, not personalized, much more costly than email (I am sure of that), and since I get the mail after I get home from work, does not allow me to instantly respond.

View Full image in Pop Up

We know that every once in a while a company sends out an email with links that have changed, were wrong or did not test it. Now you could just bury your head in the sand and ignore it, hoping that it just goes away. Or you can let them know you made a mistake and take the high road of touching them again with an explaination and an updated creative. Better to have egg on your face and be forthright, than to sit back and let a bad experience occur.

View Full Image

Leave it a great brand like Diesel to ask the fans to submit works of art that can be used for public display. No, we aren’t talking in a gallery, on a bus or on a flyer, we are talking the side of a building in either Milan or Berlin. Does it get any better.

But what I love the most is that they are doing this call for art using the opt in community of brand loyalists and driving it to offline uses. Genius.

View Full Image

Another review we recently did for iMediaConnection.com. Worth a quick read as many people only associate eROI wil email marketing. We actually run a full service agency as well that helps deliver campaigns like the one reviewed below.

eROI CEO Reviews Nordstrom Silverscreen

Ecommerce Meets Entertainment
Thursday, January 12, 2006
Shopping and entertainment merge in Fallon

How do you generate 1,000s of leads in 2 days? How about develop a site that speaks to the core audience, provides a fun atmosphere and a competitive flair. eROI and InFocus built this site to target sports fans by entering them into a contest for a handful of projectors, reinforcing the brand as a top-notch HD experience product. What do you think? post a comment

(more…)

We are all familar with the gift code. But why not segment and thank your customers directly. I know that a card, phone call or email to tell me that you appreciate me goes miles. And this goes for your brand and customers too.

Don’t simply use a gift code each email campaign, unless it coverts, but make these offers valuable and targeted. Watch the results.

Have you seen a good thank you campaign? Tell us about it.

View image