Return On Email Subscriber

There has been a crackdown in recent months by blacklists and ISP requiring COI (confrimed opt in or double opt in) more and more. Because of this, we have recently started moving to comply with this trend. It appears that we are not the only people on this bandwagon; I have received three re-confirmation emails in the past week, with the most recent from SumbleUpon.

A client of mine recently started this process with us and it is nearly 100% guaranteed to keep you from getting blacklisted. There is a very high percentage of your list that you, as a sender, will lose due to non-confirmation - the question is, is it worth it?

So for any senders out there that have recently done this or are considering doing a confirmation email, what are your thoughts? 

Yahoo! is introducing new email address domains - ymail.com & rocketmail.com. Good for users, bad for email marketers.

I have always hated my Yahoo! email address, so I jumped at the chance to get something better. Score! I got the same extension as my Gmail address (us email marketers have a lot of email accounts, and we actually check them all).

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The Federal Trade Commission’s latest update on CAN-SPAM regulations take effect in less than two weeks. Is your email compliant? Not sure?

We have the nitty-gritty on what the new provisions mean to email marketers. The updates include:
- Good news (what didn’t change)
- Five major provisions to review
- Definition of a sender
- How to handle re-subscribes
The Federal Trade Commission’s latest updates to the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 (CAN-SPAM) become enforceable on July 7. So, it’s prime time for a look at the updates - and at CAN-SPAM in general - to make sure your email programs remain on the up and up.

Read the Full Article

Sender ID is a Microsoft initiative that validates the origin of e-mail messages by verifying the IP address of the sender against the alleged owner of the sending domain

To add a Sender ID record in Register.com, follow the steps below:

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