Return On Subscriber – Email Marketing Blog

Here is a great example of making your transactional email more than just a notification. When done right, transactional email can be a great branding opportunity.

Check out this awesome shipping confirmation email from Cd Baby below (click to enlarge).

I saw this image on Dump.com, a great website.

TeNo, a manufacturer of some really nice men’s and women’s jewelry, sends image-heavy emails that are great for showcasing their product but in this day and age of image blocking, it can be…unreliable. This email I received from them last week is a prime example of why you use Alt Tags. The entire preview pane is blank. They did not even chop up the image into multiple smaller images to help in load time, so I sat and waited for about 5-10 seconds for the image to download (on a T1). When the average time an email is looked at is just under 3 seconds, this is totally unacceptable.

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Threadless is a hip t-shirt company that allows users to upload designs and create t-shirts for sale through their site.  After receiving emails from them for a while now, I noticed a feature of their email design that I am clicking on more and more: “Browse everything that’s in stock in your size:”.

I have never been a huge fan of website navigation “above the fold” in email marketing designs, as I feel it will receive clicks from users that aren’t reading offers/content in the email.

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If you are farmilliar with the ABC show, Extreme Makeover: Home Edition, you know that Ty Pennington (usually shirtless) and his crew come in and completely tear down and rebuild a home to the unbridled excitement of the owners. Rebuilding a website is a similar process. Maybe I’m strecthing, but I thought it was a good analogy.

After the jump you will see the before and after of the website redesign of the Alima Cosmetics webiste developed by eROI. Orders for the new site are up 15%!

Here is what Kate O’Brien, the owner of Alima, had to say about “her new house”. “I can’t tell you what a pleasure it has been working with the team at eROI. We’ve had lots of wonderful feedback on the new site, and find it easy to use both from the front end and through the admin area. After working with several other firms, I especially appreciate eROI’s first rate support. Whenever a question or problem arises, it is quickly and professionally resolved, a great relief when my business is so dependent on having a smoothly functioning website.” – Kate

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