Return On Subscriber - Email Marketing Blog » Email Marketing Best Practices

Before you Spread the Word…

aaron — Tue, 20 Apr 2010 22:33:36 +0000

I’m Aaron, the new guy here at eROI and presently the invited interloper at the helm of Return on Subscriber. Recently I’ve noticed a number of brands using the radio to express their current crush on email. For those of…

Email Marketing Programs Must Allow a Change of Email Address

Alex Williams — Tue, 21 Jul 2009 23:28:44 +0000

I am surprised every email marketing program doesn’t allow subscribers the ability to change the email address they receive campaigns at. According to Pew, ”More than half of working adults (53%) have both personal and work accounts.” (You don’t…

Just Let Them Unsubscribe

Alex Williams — Tue, 09 Jun 2009 23:15:23 +0000

If someone wants to unsubscribe, just let them unsubscribe. Making the unsubscribe process difficult or confusing will just aggravate your (former) subscribers and cause real damage to their perception of your business or brand. Don't make them log-in or make the text confusing. Your not only delaying the inevitable, your making it worse. And why? If they can't figure out how to unsubscribe, they might stay and turn into a more engaged subscriber? Doubtful. The next time your name comes up, that bad experience will be their first memory. Just let them go, it will actually improve your program...

How to Email Your List After Campaign Inactivity

Alex Williams — Fri, 05 Jun 2009 23:00:32 +0000

Been awhile since you sent to your email list?

A long while?

Follow YouTube’s lead….(click to enlarge)

This is spot-on. The only thing I would add to this would be… a sample of what’s to come to get…

Add me to your “Safe-Sender” List

Alex Williams — Mon, 13 Nov 2006 20:23:35 +0000

Many Email Marketers lead off an email with a link to “view the email as a webpage” or “If you are having trouble viewing this email, click here.” This has shown to be an effective strategy, as this link will…

Email Marketing Frequency

Jeff Mills — Mon, 06 Mar 2006 11:38:17 +0000

A question that I am often asked is, “How often should I send my email newsletters?” and of course the answer is the same, “well, it depends”, but there are a number of questions that should be asked first:

How…