Return On Subscriber – Email Marketing Blog

Complete our survey on “2009 Trends in Online Marketing” and enter to win a Flip UltraTM Camcorder or one of several Retail Gift Cards!

We launched a new survey today in partnership with E-Marketing and Commerce – 2009 Trends in Online Marketing. We are setting out to get some data on how online marketers used their online marketing resources (budget and time) in 2009, how they value various online mediums and what they will continue to focus on in 2010.

The results of the survey will give us valuable insight into how various Online Marketing mediums were used in 2009 and uncover what marketers can do differently (or keep doing!) in 2010. Enter your email on the final question and you will be entered to win a Flip Ultra^TM camcorder or one of several retail gift cards.

Ok, maybe that was a stretch, but this is a very important survey.  The future of email marketing is hanging in the balance. Ok, stretch again… but you can win cool stuff just for just a few minutes work.

The Use of Testing in Email Marketing Survey

At eROI, staying on top of the latest in email marketing is always a top priority. In this new email marketing survey we ask you about  ways in which you test your marketing emails.

To show our appreciation, all survey participants will be automatically entered to win a Flip Ultra camcorder or one of many Retail Gift Cards!

This survey should take just a couple minutes of your time, and we will share the results with you after we crunch the numbers.

The economy is bringing the timeless art of coupons back to the forefront.

A few recent statistics:

34% of female consumers are using coupons more frequently today than they were six months ago, & nearly 70% of the 4,500 respondents said they would print and redeem Internet coupon for products they would be interested in purchasing. - Burst Media

Google searches for the term “coupons” last month for the first time surpassed those for “Britney Spears.” – Ad Age

51% of 18-24 year-old shoppers indicate that they would be very likely to use coupons presented to them online – Platform A & IRA

While historically ambivalent to traditional coupons, younger couples are the most likely life-stage group to use online coupons, indicating an opportunity to influence product choices within this segment – Platform A & IRA

Young couples without children are among the respondents most likely to use a coupon they found online, followed by shoppers with younger children – Platform A & IRA

Like it or not, coupons are moving purchases in the current economic climate. Email Marketing provides the unique ability to hyper-target offers to specific subscribers based on past activity and past purchases.  For example, the Burst Media survey found that three-quarters (75.2%) of women ages 35-54 indicated they would print and redeem an Internet coupon, compared to 62.2% of women ages 18-34 and 67.7% of women age 55 and older. Do you have those segments?  Are you using them? (more…)

eMarketer is featuring results of new surveys on Email Marketing. The studies are showing that most marketers are sending their campaigns on Monday & Tuesday, followed by Thursday, Friday, Wednesday, Sunday, & Saturday. These results do not take it into account performance or conversion, only marketer preference.

Also covered in this article is a study on Subject Line length in relation to response rates.  The research indicated that shorter subject lines resulted in higher open and click through rates.

As always, each audience is different, and only through testing will you find out what works for you audience.

eMarketer: Two Basic E-Mail Tactics

The goal of the eROI Resource Center is to provide best practices, case studies of client work, informative survey results, and fresh ideas to the online marketing community.  We want everyone to market more effectively, client or non-client. 

I thought I would share with you today the 5 most downloaded resources in 2008.

1.) Wacom “Power of the Pens” case study
2.) Email Marketing Guide
3.) Pre-Launch Email Marketing Cheat Sheet
4.) Cradle & Grave Email Marketing Survey Results (Q2 ‘08)
5.) Elements of Email Marketing Survey Results (Q3 ‘08)

Have you signed up for the Resource Center yet? Tell ‘em Return on Subscriber sent you!

Fingerprint, a tool which shows you exactly which email clients your customers are using, has released a new report on the current state of the email client market. Some really interesting results on both B2B and B2C subscribers:

(more…)

Here at eROI we go to great lengths to keep you up to date on the latest trends in email marketing. Our latest survey asks for your input on the Subscribe/Unsubscribe Process.

This survey should take just a minute or two, and we will share the results with you when complete.

All survey participants will be automatically entered to win one of a handful of iPod Shuffle mp3 players!

Take the Survey Now

Wednesday was the best day to send email in Q3.

With our new Resources Center Launch, we have built a way for you to return and take studies and materials that will help you with your email marketing efforts. This new center will smartly remember what assets you have downloaded to keep you from mistakenly taking guides and studies that you have already read. Trust us this occurs all the time. With a few simple registration fields, you can easily access the Center at your leisure again and again.

As we look at Q3 2007 email statistics, we present three sets of information, day of the week, hour of the day and consumer-focused industries (perfect for the holiday season). Monday and Wednesday lead the way for users to open email. The weekends, for the first time in over a year, are the low point. Clicks on the other hand see spikes on Wednesday, Thursday and, the highest day of the week, Saturday (however, Saturday volume is so low it is incomparable to the rest of the week).

We have reported for more than three years that opens and clicks do not always go hand in hand, which is consistent with our findings from this study. Volumes drop of significantly on the weekend, but if you are focusing on consumer email, you can see that building up to the weekend comes to a head on Saturday.

Wednesday is the clear leader of the week, look at Wednesday as your target day to send email and
give it a test, see how it works for you.

Get the Full Study in our NEW Resources Center>>

This is a great glimpse into the power of email marketing, Email Data Source released a study today of the Hotel Industry looking at the the Brand Equity Index

In the coming wave of eROI studies to be released over the forthcoming weeks here is one we just completed hot off the presses for you.

Over the last quarter, we took a look at how marketers are designing, coding and testing email. Email deliverability and rendering has been a hot topic for a long time, but how important is it to marketers. There is a vast difference between what they say and what they do.

In addition, we took a look at open and click statistics of those that fun all their email campaigns in house vs. those that use the services of an agency. The basics: eMarketing agencies drive nearly 50% more traffic to your site and increases brand awareness. This 8-page Q2