Fingerprint, a tool which shows you exactly which email clients your customers are using, has released a new report on the current state of the email client market. Some really interesting results on both B2B and B2C subscribers:
Wednesday was the best day to send email in Q3.
With our new Resources Center Launch, we have built a way for you to return and take studies and materials that will help you with your email marketing efforts. This new center will smartly remember what assets you have downloaded to keep you from mistakenly taking guides and studies that you have already read. Trust us this occurs all the time. With a few simple registration fields, you can easily access the Center at your leisure again and again.
As we look at Q3 2007 email statistics, we present three sets of information, day of the week, hour of the day and consumer-focused industries (perfect for the holiday season). Monday and Wednesday lead the way for users to open email. The weekends, for the first time in over a year, are the low point. Clicks on the other hand see spikes on Wednesday, Thursday and, the highest day of the week, Saturday (however, Saturday volume is so low it is incomparable to the rest of the week).
We have reported for more than three years that opens and clicks do not always go hand in hand, which is consistent with our findings from this study. Volumes drop of significantly on the weekend, but if you are focusing on consumer email, you can see that building up to the weekend comes to a head on Saturday.
Wednesday is the clear leader of the week, look at Wednesday as your target day to send email and
give it a test, see how it works for you.
This is a great glimpse into the power of email marketing, Email Data Source released a study today of the Hotel Industry looking at the the Brand Equity Index
In the coming wave of eROI studies to be released over the forthcoming weeks here is one we just completed hot off the presses for you.
Over the last quarter, we took a look at how marketers are designing, coding and testing email. Email deliverability and rendering has been a hot topic for a long time, but how important is it to marketers. There is a vast difference between what they say and what they do.
In addition, we took a look at open and click statistics of those that fun all their email campaigns in house vs. those that use the services of an agency. The basics: eMarketing agencies drive nearly 50% more traffic to your site and increases brand awareness. This 8-page Q2
Does Design and Coding Matter in Email Marketing?
We are closing this survey down at the end of the week. We would love a few more people to take part. IF you have 5 minutes and would like to get the results of this study, please give us your answers. We really appreciate it.
We like to ask people what they think about certain issues facing email marketing. We started last fall asking people about their email inbox preferences. Seemed that we hit a nerve as so many marketing sites and bloggers picked up on it and carried the message around the global block.
This month we are curious about another issue, Email Design and Coding Perceptions. Does either design or coding of your email marketing campaigns really matter? Do you design emails for specific segments in your audience or do you keep your messaging broad so that you don’t seem like you are only speaking to one group of people? With the email client market so fragmented, are you changing the way you design and code emails?
Help us understand how you feel about this issue and we will post the results for you this month in our latest quarterly study. Thank you for your help with this study.
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