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A Lesson in Email Marketing Driving Social Media…from Britney Spears?

Alex Williams — Mon, 12 Apr 2010 23:07:30 +0000

Yes, you read that right.

Britney wants more followers in her quest to the be the most followed person on Twitter. So instead of buying billboards or doing a PR blitz a la Asthon Kucher, she used her most effective…

A Clever Gender Segmentation Technique from ASOS

Alex Williams — Thu, 30 Jul 2009 05:08:27 +0000

Nothing frustrates me more than getting sent irrelevant emails from clothing websites. For a store that sells to both men and women, you need gender to provide relevancy. Some stores have the data and don’t use it out of laziness,…

Happy Birthday – Setting up a Birthday Email Marketing Campaign

Alex Williams — Fri, 10 Jul 2009 18:34:00 +0000

First off, Happy Birthday! (whenever your b-day is).

Birthdays are great opportunity to mix up your messaging to an email subscriber and give a non-sale oriented, warm and fuzzy to build trust and enthusiasm with your brand and email program. …

Is Your Email Opt-In Process This Easy?

Alex Williams — Thu, 21 May 2009 01:01:01 +0000

A few questions to start: How easy is it for a potential email subscriber to sign up for your website? Is it obvious on your home page? How many hoops do you make them jump through? How much information are…

Notes and Quotes from the Email Evolution Conference 2009

Alex Williams — Fri, 13 Feb 2009 04:11:16 +0000

The eROI crew descended on the desert earlier this week for the Email Evolution Conference. While attendance at trade shows has been spotty die to the economy, the EEC pulled together a lively event. KillROI takes on the PoliceeROI participated in a few panels and attended almost all of the sessions collectively. The saying at the New Orleans Jazz Fest is that "it's not what you saw, it's what you missed to see it", which is exactly how I felt this year. Rather than go into deep analysis of each session, I compiled a few of my favorite soundbites, quotes and tidbits from 4 of my favorite sessions from the event:

Live Tweets from the Email Evolution Conference 2009

Alex Williams — Mon, 09 Feb 2009 21:15:29 +0000

Watch this post for live updates from Email Marketing Twitterati at the Email Evolution Conference in Scottsdale, AZ.

Paypal Email Marketing Gets to the Point

Alex Williams — Tue, 12 Aug 2008 19:52:26 +0000

While this email from Paypal might not blow your mind, I think it is effective and well thought out. How well did it convert? We don’t know that (hint, hint Paypal email marketing team). But let me tell you why…

Before the @ is important – another example

Alex Williams — Sat, 29 Mar 2008 22:51:51 +0000

What you are seing in this image is the rollover Mail preview on the AOL homepage.

This email is from the “Webmaster”, really?

Alex Williams — Sun, 17 Feb 2008 20:54:23 +0000

Holiday Email Tip #4

Jeff Mills — Tue, 04 Dec 2007 15:17:49 +0000