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Email Marketing Campaign Tips and Ideas for June

Alex Williams — Thu, 03 Jun 2010 17:37:44 +0000

Here it is, the original Email Marketing Idea Calendar for June. We’ve had some copycats recently, but no fear, you are in the right place.

“Summertime, the livin’s easy.”
- George Gershwin

Summer has arrived, finally.

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A Clever Gender Segmentation Technique from ASOS

Alex Williams — Thu, 30 Jul 2009 05:08:27 +0000

Nothing frustrates me more than getting sent irrelevant emails from clothing websites. For a store that sells to both men and women, you need gender to provide relevancy. Some stores have the data and don’t use it out of laziness,…

Are you using Coupons in your Email Marketing?

Alex Williams — Fri, 10 Apr 2009 15:58:27 +0000

The economy is bringing the timeless art of coupons back to the forefront.

A few recent statistics:

34% of female consumers are using coupons more frequently today than they were six months ago, & nearly 70% of the 4,500 respondents

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Coke Rewards Emails are not Rewarding

Alex Williams — Tue, 25 Nov 2008 19:53:04 +0000

It is hard for me not to rage about this email. I have covered My Coke Rewards Email Marketing in the past. The emails are rendering correctly now, but today we have bigger issues. As always,…

Getting preferences, Horny Toad style.

Alex Williams — Tue, 22 Jan 2008 03:43:14 +0000

Nerds Unite,Don’t Fight

Jeff Mills — Wed, 27 Jun 2007 22:20:03 +0000

Targeting Emails to Gamers

Dylan Boyd — Sat, 04 Mar 2006 16:52:14 +0000

Well we know that gamers love to get targeted relevant emails about the exact title, not a email on EVERYTHING you sell. Creating targeted emails that just focus on the item itself and sending it to the audience that likes…