Return On Subscriber – Email Marketing Blog

I’m going to be live on an eROI webinar this coming Thursday, August 19th at 10:00am PST.  I’ll be reviewing the benefits, challenges and best techniques for integrating  emerging channels like Social, Mobile, and Video in your email marketing program in a way that supports your company’s goals and provides measurable success.

No soapbox preaching here, just practical advice and real examples to help you get the most out of your email program. Details below, hope you can make it!

Webinar: Integrating social, mobile, and video into your email marketing program effectively.

Date and time: Thursday, August 19, 2010 | 11:00am- 12:00pm PST

REGISTER HERE

The Online Marketing Summit (OMS) has created a truly unique event for marketers – The Online Marketing Virtual Summit.  This is your chance to learn actionable strategies and best practices from the experts all in the comfort of your home or office – for free. Like all OMS events, The Virtual Summit provides countless options to learn with zero distractions – no vendor sales pitches or the stress of attending a live event.

The Virtual Summit has 8 tracks – Social Media, Search Marketing, Web Analytics, Integrated Marketing, Online Advertising/Mobile, Website Content, Email Marketing, and Demand Generation – with content for all skill levels. I have the honor of presenting in the email marketing track: Connecting the Dots: Integrating Emerging Channels into your Email Program.

The event takes place on Thursday May 27th and registration is free. What do you have to lose?

Follow @AlexCWilliams on Twitter

I am excited to join a great panel for an upcoming Software Association of Oregon event called Putting Analytics to Work.

The event will feature a discussion of advanced analytics tools and techniques, social media analytics, what’s working today and what’s in store for the near future. The event will also feature an interactive Q and A with the panel at the end of the session.

Make sure to say hello, I might just buy you a pint.

Putting Analytics to Work
Thursday, April 8, 2010
5:30pm-7:00pm
Kell’s Irish Restaurant
112 SW 2nd Ave Portland, OR 97204

Panelists
Adam Ware, Managing Partner, SwellPath
Alex Williams, Sales and Strategy, eROI
Justin Garrity, Director of User Experience, Webtrends

Moderator
Hallie Janssen, Vice President, Anvil Media, Inc.

Registration Details >>

I had the pleasure of speaking to an energetic AMA audience yesterday with David Veneski from Intel (@dveneski) at an event called “Tweetshop”.

The event gave all levels of Twitter users some perspective from both a client-side marketer and an agency marketer. With a topic as expansive as Twitter, an hour was tough to meet everyone’s expectations.  We probably could have spent all day!

Here are David’s slides from the event. (download) He covers a lot of good points here, including demographic and usage stats, suggested apps and tools, and corporate social media strategy. Intel has 850 social media practitioners representing the brand – enough said!

I have also curated a list of what I believe are great Twitter resources for marketers of all levels:

Start Reading – Mashable’s Twitter Lists, Resources & How-Tos

Mashable is a Social Media blog that is definitely on every social media marketer’s radar.  If you are just getting started on Twitter, this site is your first stop.

Start Listening – Twitter Search

The first step in a Social Media Strategy is to start listening to the people.  What are they saying about your Company?  If they aren’t talking about your company, you can search for your product types or services.  You can also search for your competitors and gain valuable insight.

Start Following – We Follow & ExecTweets

We Follow is a directory of Twitter users organized by keyword.  If you are looking to follow top users to follow on certain topics, this will be a great resource. Another site to check out is ExecTweets, which allows you to find and follow top business execs on Twitter. You can also locate your network by searching your email contacts.  If you mainly use Outlook, a good tip is to export your contact list, then import it into a Gmail account. Once you have done that, you can enter your Gmail credentials and locate those users.

Start Engaging - 50 Content Ideas that Create Buzz

There is great post by Valeria Maltoni on the Coversation Agent blog to give you content ideas.  That are a lot of good posts here on Twitter as well, I recommend you check them out.

And one last note, just be a real person.  They call it “social” media for a reason. Don’t be afraid to let people know a little more about you.  It will go a long way towards building real relationships.

UPDATE: Oregon Business posted a recap of the event: On the Scene – Businesses take flight with Twitter

The Online Marketing Summit (#OMS) is a education based event focused on best practices in online marketing including Email Marketing, Integrated Marketing Strategy, Social Media, Search Engine Marketing (SEO & PPC), Web Analytics, & Usability. They have a running policy of no tradeshow booths or vendor pitches disguised as education, which gives the event a unqiue place in the marketing world.

I have had the great pleasure of speaking at this event this summer and will be giving 2 more presentations in Portland on June 29th and Seattle on July 1st. The topic I will be covering is “Designing Your Email Program From Online Outreach to the Welcome Message”, where we take a look at the entire process from opt-in to the first few emails to  a new subscriber.  I have a lot of fun with this topic and I love crowd participation.  I hope to see you there!

More info on the Online Marketing Summit >>