Return On Subscriber - Email Marketing Blog » Personalization http://returnonsubscriber.com Wed, 21 Jul 2010 17:03:35 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 http://returnonsubscriber.com http://returnonsubscriber.com/wp-content/themes/returnonsubscriber/images/favicon.ico Return On Subscriber - Email Marketing Blog Happy Birthday – Setting up a Birthday Email Marketing Campaign http://returnonsubscriber.com/2009/07/10/happy-birthday-setting-up-a-birthday-email-marketing-campaign/ http://returnonsubscriber.com/2009/07/10/happy-birthday-setting-up-a-birthday-email-marketing-campaign/#comments Fri, 10 Jul 2009 18:34:00 +0000 Alex Williams http://returnonsubscriber.com/?p=1104 First off, Happy Birthday! (whenever your b-day is).

Birthdays are great opportunity to mix up your messaging to an email subscriber and give a non-sale oriented, warm and fuzzy to build trust and enthusiasm with your brand and email program. …

]]> http://returnonsubscriber.com/2009/07/10/happy-birthday-setting-up-a-birthday-email-marketing-campaign/feed/ 5 Ruby Tuesday – You’re so much cooler when you aren’t a customer http://returnonsubscriber.com/2009/05/05/ruby-tuesday-youre-so-much-cooler-when-you-arent-a-customer/ http://returnonsubscriber.com/2009/05/05/ruby-tuesday-youre-so-much-cooler-when-you-arent-a-customer/#comments Tue, 05 May 2009 21:14:35 +0000 Jeff Mills http://returnonsubscriber.com/?p=884 I unsubscribed from Ruby Tuesday email list today after a number of clearly untargeted messages. After checking the unsubscribe box and clicking on “submit” I was greeted with the page below.

Apparently Ruby Tuesday thinks you are part of…

]]> http://returnonsubscriber.com/2009/05/05/ruby-tuesday-youre-so-much-cooler-when-you-arent-a-customer/feed/ 0 Live Tweets from the Email Evolution Conference 2009 http://returnonsubscriber.com/2009/02/09/live-tweets-from-the-email-evolution-conference-2009/ http://returnonsubscriber.com/2009/02/09/live-tweets-from-the-email-evolution-conference-2009/#comments Mon, 09 Feb 2009 21:15:29 +0000 Alex Williams http://returnonsubscriber.com/?p=846 Watch this post for live updates from Email Marketing Twitterati at the Email Evolution Conference in Scottsdale, AZ.

View my FriendFeed

]]> http://returnonsubscriber.com/2009/02/09/live-tweets-from-the-email-evolution-conference-2009/feed/ 0 Contextual Advertising Gone Wrong #1 http://returnonsubscriber.com/2008/12/30/contextual-advertising-gone-wrong-1/ http://returnonsubscriber.com/2008/12/30/contextual-advertising-gone-wrong-1/#comments Tue, 30 Dec 2008 17:05:35 +0000 Jeff Mills http://returnonsubscriber.com/?p=825 Sarah Palin’s daughter, Bristol, had her son the other day. Congrats! However, I don’t think Yahoo’s ad network feels the same way. Plan B is, well, the morning after pill, and with a great tag line of…

]]> http://returnonsubscriber.com/2008/12/30/contextual-advertising-gone-wrong-1/feed/ 0 Woot.com has fun with Email Marketing http://returnonsubscriber.com/2008/10/21/wootcom-has-fun-with-email-marketing/ http://returnonsubscriber.com/2008/10/21/wootcom-has-fun-with-email-marketing/#comments Tue, 21 Oct 2008 22:30:06 +0000 Alex Williams http://returnonsubscriber.com/?p=760 Woot.com has built a great business and brand using great copy and a unique business model.  The following personalized email they sent to me really illustrates this.  I will let you read for your self:

 

WOOT, INC. INTERNAL EMAIL 

…

]]> http://returnonsubscriber.com/2008/10/21/wootcom-has-fun-with-email-marketing/feed/ 1 Getting preferences, Horny Toad style. http://returnonsubscriber.com/2008/01/21/getting-preferences-horny-toad-style/ http://returnonsubscriber.com/2008/01/21/getting-preferences-horny-toad-style/#comments Tue, 22 Jan 2008 03:43:14 +0000 Alex Williams http://ros.mu.eroi.com/2008/01/21/getting-preferences-horny-toad-style/ http://returnonsubscriber.com/2008/01/21/getting-preferences-horny-toad-style/feed/ 0 Birthday Emails from Brands http://returnonsubscriber.com/2007/07/02/birthday-emails-from-brands/ http://returnonsubscriber.com/2007/07/02/birthday-emails-from-brands/#comments Mon, 02 Jul 2007 18:13:26 +0000 Alex Williams http://ros.mu.eroi.com/2007/07/02/birthday-emails-from-brands/ http://returnonsubscriber.com/2007/07/02/birthday-emails-from-brands/feed/ 2 Webinar: Segmentation & Personalization http://returnonsubscriber.com/2007/01/17/webinar-segmentation-personalization/ http://returnonsubscriber.com/2007/01/17/webinar-segmentation-personalization/#comments Thu, 18 Jan 2007 00:28:00 +0000 Alex Williams http://ros.mu.eroi.com/2007/01/17/webinar-segmentation-personalization/ With the growth of your email lists comes the need to create more manageable sub-lists of targeted recipients. By discovering some common themes amongst your contacts, you will be able to make your messaging more relevant and you will attain…

]]> http://returnonsubscriber.com/2007/01/17/webinar-segmentation-personalization/feed/ 0 Segmentation does it stop at the form? http://returnonsubscriber.com/2006/12/05/segmentation-does-it-stop-at-the-form/ http://returnonsubscriber.com/2006/12/05/segmentation-does-it-stop-at-the-form/#comments Tue, 05 Dec 2006 15:12:09 +0000 Jeff Mills http://ros.mu.eroi.com/2006/12/05/segmentation-does-it-stop-at-the-form/ http://returnonsubscriber.com/2006/12/05/segmentation-does-it-stop-at-the-form/feed/ 0 Speak to your audience http://returnonsubscriber.com/2006/10/19/speak-to-your-audience/ http://returnonsubscriber.com/2006/10/19/speak-to-your-audience/#comments Thu, 19 Oct 2006 15:55:59 +0000 Jeff Mills http://ros.mu.eroi.com/2006/10/19/speak-to-your-audience/ http://returnonsubscriber.com/2006/10/19/speak-to-your-audience/feed/ 0