Archive for the ‘Personalization’ Category

Jack Baurer Knows You - Personally

Tuesday, April 18th, 2006

If you have been living in a cave there is a chance that you don’t know who Jack Baurer is yet. This does not mean that he does not know who you are….

This campaign is one of the best examples of personalization I have seen in a while. Although simple in execution, it was very well thought out as to how to draw the invidual into the experience.

Try it for yourself. But don’t think that Jack now does not know where you live.

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Using email for targeted offers

Monday, April 3rd, 2006

So I have been on Golfsmith’s list for a little over a month now. For those of you that don