Return On Subscriber – Email Marketing Blog

For the last Tip Jar Podcast of 2009, I had the pleasure of talking with Dave Delaney, Social Media Coordinator of Griffin Technology (the company that makes those killer gadgets your iPhone, iPod, Blackberry, Stereo, etc…).

I met Dave at SXSW last year and jumped on all of Griffin’s social media streams. I have been really impressed with how they run their Social Media efforts, so I thought having Dave on the Tip Jar would be a good opportunity to take a look inside how a Consumer Product company like Griffin got into Social Media and how Dave keeps up with and manages the community and voice of the company on the web. Hope you enjoy the conversation as much as I did.

Griffin is on the road to CES right now in a bright Orange VW bus for their CES Bound campaign. Keep an eye out!

You can follow Dave on Twitter at @griffintech

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I have had mobile on the brain lately. The growth numbers are staggering. I feel like many out there are afraid of the challenges mobile email marketing presents, or are not taking the channel seriously.

I got together with Michelle Eichner, COO & Vice President of Client Development for Pivotal Veracity, to discuss the growth of this channel, the challenges it presents, and what you can do to start planning your mobile email marketing strategy. Enjoy!

Listen to The Tip Jar Podcast

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Full Disclosure – I am a huge fan of Gist, a service that integrates with Microsoft Outlook, Gmail, Twitter, Facebook, LinkedIn & SalesForce to aggregate, organize and prioritize emails, links, attachments, and related information (news, blogs, tweets, etc.) in a user’s email inbox or on their website &  iPhone app.  A must have tool for anyone in Sales, Marketing, PR, or Accounts.

I got together with Gist’s Director of Marketing, Robert Pease, to discuss their product and how social monitering tools impact marketers, how they are growing and fostering community, and what they have learned about organically growing buzz online. Enjoy!

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I got together with Chad White who runs The Retail Email Blog, a tactical daily guide to what’s going on in the world of retail email marketing.

In this podcast, Chad & I discuss his annual “Retail Email Guide to the Holiday Season” for 2009. Our goal is to give you the tools that will help your email marketing program end the year with a bang!  Even if you aren’t a retailer, this guide gives great information on planning, trends, strategies and more.

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Alright, the first episode of my new podcast is here.  The show is called “The Tip Jar” and the goal is to provide marketers with actionable information they can use to improve their online marketing programs.  We have lined up some of the brightest minds in online marketing for future episodes, so grab the RSS feed or follow @The_TipJar on Twitter to be the first to know about new episodes.  We will be live in iTunes soon as well.  If you have topics that you would like to see covered or would like to be a guest, please comment below.

Our first guest is George Bilbrey (@gbilbrey), President of Return Path.  Return Path helps commercial email senders get more email delivered to the inbox.

We got together to discuss Return Path’s 2009 Deliverability Benchmark Report and their new relationship with MySpace.

Listen:

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After months of anticipation, we have posted the first eROI Podcast, oddly enough, on Podcasting. The following Podcast was recorded during a recent eROI webinar where I was joined by Frank Rinaldi of Cascade Media, a specialist in Audio gear.

We provide a beginners guide to Podcasting – what it is, where it’s going, what topics you can cover, and what gear & software you need to get a professional sound on the web.

You can download a pdf of the accompanying slides here.

[Podcast 58:32min] | Download

This Thursday, February 22, 2007 11:00am PST (2:00pm EST) – Podcasting: A How-To Guide:

Unless you have living under a rock, you have probably heard the term “Podcast.”

This Thursday, join eROI’s Alex Williams is going to lift up that rock and introduce you to the exciting world of Podcasting.

You will learn what Podcasting is, why it is creating buzz, and what topics and strategies you could use to start a Podcast. Discover this hot new technology for creating community and reaching consumers.

Also joining us will be Frank Rinaldi of Cascade Media. Frank will be on hand to show you what tools you need to get started, from recording to editing to the finsihed product.