Return On Email Subscriber

I heard from fellow ROS author, Alex Williams, that Evernote was a great product to keep notes and access them from your iPhone, desktop, etc. So I decided to do a quick search on Google for “evernote” and found the results. The thing that jumped out at me was their PPC ad that says “Info management that’s so good our competition buys the keyword.” It is creative and confident, however it does not work well when no one else is buying the keyword…