We are regular contributors on web marketing campaigns for iMediaConnection.com. We get asked to review new campaigns and would like to steer you to these from time to time.
This one focuses on fuse TV and was well done. Read our CEO’s takes.
Hip Humor Reaches Youth
fuse TV targets youth with a website that offers animation, comedy, downloads and music.
Well we know that gamers love to get targeted relevant emails about the exact title, not a email on EVERYTHING you sell. Creating targeted emails that just focus on the item itself and sending it to the audience that likes a certain genre of game (or item/product) will show a higher interest rate, read rate and conversion rate. This email helped to blow this game off the shelves in record time.
Segementation and targeted emails will convert higher than a newsletter or blanket offer.
Would you like an email that just spoke to you, past shopping, or items of interest? Of course you would. Think of it like when you go to your favorite restaurant and they already know what dishes you might like and start the conversation focused.
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