Return On Subscriber - Email Marketing Blog » The Life of an Email Marketer

Who Says Transactional Email Can’t Be Fun

Alex Williams — Fri, 26 Jun 2009 23:51:32 +0000

Here is a great example of making your transactional email more than just a notification. When done right, transactional email can be a great branding opportunity.

Check out this awesome shipping confirmation email from Cd Baby below (click to enlarge).

…

Online Marketing Summit hits the Northwest

Alex Williams — Tue, 23 Jun 2009 00:10:48 +0000

The Online Marketing Summit (#OMS) is a education based event focused on best practices in online marketing including Email Marketing, Integrated Marketing Strategy, Social Media, Search Engine Marketing (SEO & PPC), Web Analytics, & Usability. They have a running…

On the Road: AdBite in Bend, Oregon

Alex Williams — Thu, 05 Mar 2009 21:22:55 +0000

I had the great privilege of speaking at the Ad Fed of Central Oregon's monthly "AdBite" series. The presentation focused on lead generation and retention marketing in today's economy. The good folks at Pinnacle Media captured the presentation in a live stream on Ustream.tv.

An Intervention for Image-Only Emails

Alex Williams — Fri, 20 Feb 2009 17:19:14 +0000

Various studies have reported that 25%-50% of your subscribers are blocking Images in HTML emails. So why are so many companies still sending all image emails? Let's take a look at an example of both the right way and the wrong way from JetBlue Airlines.

Notes and Quotes from the Email Evolution Conference 2009

Alex Williams — Fri, 13 Feb 2009 04:11:16 +0000

The eROI crew descended on the desert earlier this week for the Email Evolution Conference. While attendance at trade shows has been spotty die to the economy, the EEC pulled together a lively event. KillROI takes on the PoliceeROI participated in a few panels and attended almost all of the sessions collectively. The saying at the New Orleans Jazz Fest is that "it's not what you saw, it's what you missed to see it", which is exactly how I felt this year. Rather than go into deep analysis of each session, I compiled a few of my favorite soundbites, quotes and tidbits from 4 of my favorite sessions from the event:

How to Unsubscribe from our SPAM – A Video Tutorial

Alex Williams — Thu, 06 Nov 2008 02:40:06 +0000

Don’t ask me how I found this, but it is amazing, and totally serious. I’m not sure how people would ever get to this from these Drug spam emails, but you have to watch. “It is not your intent to…

Best Unsubscribe Ever

Alex Williams — Thu, 23 Oct 2008 19:31:20 +0000

Even though email marketing is a permission based marketing channel (hopefully), you still get some irate emails in all caps requesting removal. Emails like “REMOVE ME NOW, I HOPE YOU DIE” or “I WILL NEVER USE YOUR COMPANY” are common…

It’s gold Jerry, gold I tell ya!

Alex Williams — Sat, 08 Mar 2008 03:46:58 +0000

Actually, it’s “Gold Consumer: Best Promotional Blast-Direct Sale or Lead Gen Offer” – Wacom & eROI’s 2008 Email Marketing Award from Marketing Sherpa.

Marketing Sherpa has posted all of the winners, with creative and details. You can get a…

Even Apple screws up every once in awhile

Alex Williams — Thu, 01 Feb 2007 16:29:52 +0000

Came to my inbox this morning to find the Apple February newsletter….all code, no images, and a total mess.

We all mess email marketing up once in awhile, no one is perfect. A typo here, a broken link there, and…