Return On Subscriber - Email Marketing Blog » Tip Jar

Get more Fans by Emailing a “Fans Only” Facebook Coupon

Alex Williams — Wed, 07 Jul 2010 06:23:04 +0000

Wondering how to get more Facebook Fans? How about some good old fashioned bribery?

Everyone has a price – make them an offer they can’t refuse.

Have you heard of the Online Marketing Virtual Summit?

Alex Williams — Tue, 04 May 2010 21:33:32 +0000

The Online Marketing Summit (OMS) has created a truly unique event for marketers – The Online Marketing Virtual Summit. This is your chance to learn actionable strategies and best practices from the experts all in the comfort of…

Email Marketing Campaign Tips and Ideas for April

Alex Williams — Tue, 30 Mar 2010 16:00:43 +0000

Here it is, your April Email Marketing Calendar. April is an interesting month. From April Fools to Tax Day to Earth Day, the emotions run the gamut.

Below is a list of real holidays, wacky holidays, and pop culture events…

Forcing the Issue: The Modal Window Opt-In Method

Alex Williams — Tue, 23 Mar 2010 00:13:45 +0000

Professional email marketers know the ugly truth: 9.5 out of 10 website visitors aren’t actively looking to opt-in to your email list. We need to sell it. A simple “Email Newsletter Sign-Up” call out isn’t enough any more. We have…

March Email Marketing Calendar: Holidays, Events, and Ideas for March 2010

Alex Williams — Thu, 25 Feb 2010 17:58:02 +0000

Here it is, your March Email Marketing Calendar.

Below is a list of real holidays, wacky holidays, and pop culture events in March and ideas you can utilize to develop timely and relevant email marketing campaigns.

Tuesday, March 2nd: Read

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The Tip Jar Podcast: Talking Social Media with Dave Delaney from Griffin Technologies

Alex Williams — Thu, 31 Dec 2009 23:49:43 +0000

For the last Tip Jar Podcast of 2009, I had the pleasure of talking with Dave Delaney, Social Media Coordinator of Griffin Technology (the company that makes those killer gadgets your iPhone, iPod, Blackberry, Stereo, etc…).

I met Dave at…

Holiday Email Marketing Planning with Chad White – The Tip Jar Podcast

Alex Williams — Fri, 25 Sep 2009 18:21:19 +0000

I got together with Chad White who runs The Retail Email Blog, a tactical daily guide to what’s going on in the world of retail email marketing.

In this podcast, Chad & I discuss his annual “Retail Email…

Grow Your List Through Testing with Google Website Optimizer

Alex Williams — Mon, 31 Aug 2009 16:39:23 +0000

Howdy folks, and welcome back. Today we are going to attempt to increase the amount of people signing up for your email list through a little bit of testing using Google’s amazingly intuitive (and free) Website Optimizer. To execute this,…

A Clever Gender Segmentation Technique from ASOS

Alex Williams — Thu, 30 Jul 2009 05:08:27 +0000

Nothing frustrates me more than getting sent irrelevant emails from clothing websites. For a store that sells to both men and women, you need gender to provide relevancy. Some stores have the data and don’t use it out of laziness,…

How New Gmail Updates Affect Your Email Marketing Program

Alex Williams — Tue, 28 Jul 2009 00:38:57 +0000

I have been a loyal Gmail user for along time. Lately though I have been frustrated with Gmail, mainly due to the images in my HTML emails not displaying correctly. Well they have announced some changes that shed…