Return On Subscriber – Email Marketing Blog

With the growth of your email lists comes the need to create more manageable sub-lists of targeted recipients. By discovering some common themes amongst your contacts, you will be able to make your messaging more relevant and you will attain higher quality leads.

Join me as I explore five techniques for segmenting email lists, and five examples of using dynamic content to deliver targeted messaging based on your recipients’ profile settings.

Register here

eROI’s Alex Williams provides a case study on a successful email campaign that helped a Lexus dealer group present a sophisticated brand presence while generating new revenue streams. This case study will provide insight on the entire campaign from start to finish, including list development, creative strategy, call-to-action, and ROI reporting.

Event Summary: eROI Case Study
Topic: Meade Lexus Email Marketing
Date: Thursday, October 5, 2006
Time: 11:00 am, Pacific Daylight Time (GMT -07:00, San Francisco)
2:00 pm, Eastern Daylight Time (GMT -04:00, New York)
8:00 pm, Europe Daylight Time (GMT +02:00, Amsterdam)
Event address for attendees: https://eroi.webex.com/ec0502l/eventcenter/frame/g.do?siteurl=eroi&t=a&d=715305560
Event number: 715 305 560
Event password: results
Teleconference:Call 1-866-469-3239 (Call-in toll-free number(US/Canada))

Click here to enroll now > >