Return On Subscriber - Email Marketing Blog

Gwyneth Paltrow, who you may know from such films as Shallow Hal and Duets, has recently launched a new website called Goop. The site might best be described as a Oprah-esque lifestyle/advice site. There is plenty of commentary about the site and the point of it all. I am here to talk about the email marketing aspect of it, which I like a lot better than the website.

Home Page Opt-In

First off, a great top left email opt-in form on the home page.  Any company that doesn’t include an highly visible Opt-In for/box on their home page is simply not focused on growing their email list. In this day and age you also have to sell it a little bit - “Get the Scoop from Goop”. (more…)