Spam on the Rise Again
Monday, January 26th, 2009Spam, that pesky industry that Email Marketers have to deal with, is on the rise again. In a down economy, I fully expect Spam to increase heavily, praying on desperate people in search of cheap deals or a quick buck.
The Google Enterprise Blog has a post today, “2008: The Year in Spam”, which talks about the ups and downs of Spam and predictions for 2009. The big bust of the McColo spam operation dropped spam traffic by 70%, but levels are up 156% since November 2008.
Spam is out of our control, but there are things we can control. Following ISP best practices for domain authentication, using double opt-in, maintaining a clean list, and maintaining ferquency will keep you in the inbox, and hopefully the ISP’s will be able to keep the spammers out.
