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	<title>Return On Subscriber - Email Marketing Blog &#187; Change of Email Address</title>
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		<title>Email Marketing Programs Must Allow a Change of Email Address</title>
		<link>http://returnonsubscriber.com/2009/07/21/email-marketing-programs-must-allow-a-change-of-email-address/</link>
		<comments>http://returnonsubscriber.com/2009/07/21/email-marketing-programs-must-allow-a-change-of-email-address/#comments</comments>
		<pubDate>Tue, 21 Jul 2009 23:28:44 +0000</pubDate>
		<dc:creator>Alex Williams</dc:creator>
				<category><![CDATA[Email Marketing Best Practices]]></category>
		<category><![CDATA[Email Marketing Strategy]]></category>
		<category><![CDATA[Missed Opportunites]]></category>
		<category><![CDATA[Opt-In and Opt-Out]]></category>
		<category><![CDATA[Change of Email Address]]></category>
		<category><![CDATA[List Attrition]]></category>
		<category><![CDATA[preference center]]></category>
		<category><![CDATA[Subscriber Choices]]></category>

		<guid isPermaLink="false">http://returnonsubscriber.com/?p=1134</guid>
		<description><![CDATA[<p>I am surprised every email marketing program doesn&#8217;t allow subscribers the ability to change the  email address they receive campaigns at. According to <a href="http://www.pewinternet.org/Reports/2008/Networked-Workers/4-Internet-and-Email-Use-for-Work/10-Americans-juggle-work-and-email-accounts.aspx?r=1" target="_blank">Pew</a>,  &#8221;More than half of working adults (53%) have <em>both</em> personal and work accounts.&#8221; (You don&#8217;t…</p>]]></description>
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