Are you using Coupons in your Email Marketing?

Alex Williams — Fri, 10 Apr 2009 15:58:27 +0000

The economy is bringing the timeless art of coupons back to the forefront.

A few recent statistics:

34% of female consumers are using coupons more frequently today than they were six months ago, & nearly 70% of the 4,500 respondents

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Notes and Quotes from the Email Evolution Conference 2009

Alex Williams — Fri, 13 Feb 2009 04:11:16 +0000

The eROI crew descended on the desert earlier this week for the Email Evolution Conference. While attendance at trade shows has been spotty die to the economy, the EEC pulled together a lively event. KillROI takes on the PoliceeROI participated in a few panels and attended almost all of the sessions collectively. The saying at the New Orleans Jazz Fest is that "it's not what you saw, it's what you missed to see it", which is exactly how I felt this year. Rather than go into deep analysis of each session, I compiled a few of my favorite soundbites, quotes and tidbits from 4 of my favorite sessions from the event:

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Are you using Coupons in your Email Marketing?

Notes and Quotes from the Email Evolution Conference 2009