Notes and Quotes from the Email Evolution Conference 2009
Thursday, February 12th, 2009The eROI crew descended on the desert earlier this week for the Email Evolution Conference. While attendance at trade shows has been spotty die to the economy, the EEC pulled together a lively event.
eROI participated in a few panels and attended almost all of the sessions collectively. The saying at the New Orleans Jazz Fest is that “it’s not what you saw, it’s what you missed to see it”, which is exactly how I felt this year. Rather than go into deep analysis of each session, I compiled a few of my favorite soundbites, quotes and tidbits from 4 of my favorite sessions from the event:
Topic: Email Design
3 things that need to be in your pre-header: Branding, Primary Message, Main Call-to-Action. Keep it tight.
Whitelist requests need to happen early (welcome, confirmation, transactional) in your program, so you can use the pre-header more effectively.
A logo (with link) in your header is not only a consistent branding impression, it will drive the most traffic to your site over the life span of you program.
Navigation menus (above or below header) drive sales, especially “sale” or “clearance” links.
Pay more attention to your Footer – add more options, branding, social, viral SWYN/FTAF link, and repeat the main call-to-action. (more…)
