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Email Marketing Campaign Tips and Ideas for May

Alex Williams — Fri, 30 Apr 2010 20:14:52 +0000

Here it is, your May Email Marketing Idea Calendar. May is interesting month for marketers. The sun is coming out, people are starting to plan vacations and think about having fun. What a perfect time to establish a good season-long…

Email Marketing Campaign Tips and Ideas for April

Alex Williams — Tue, 30 Mar 2010 16:00:43 +0000

Here it is, your April Email Marketing Calendar. April is an interesting month. From April Fools to Tax Day to Earth Day, the emotions run the gamut.

Below is a list of real holidays, wacky holidays, and pop culture events…

2009 Trends in Online Marketing – Take the Survey and Win

Alex Williams — Mon, 23 Nov 2009 20:54:52 +0000

Complete our survey on “2009 Trends in Online Marketing” and enter to win a Flip UltraTM Camcorder or one of several Retail Gift Cards!

Take the survey >>

We launched a new survey today…

Making Your Email Marketing Social

Alex Williams — Fri, 30 Oct 2009 21:13:44 +0000

Email Marketing and Social Media have some inherent differences, namely the ability to provide unique content to each individual subscriber and track each activity of that individual. Will Social Media replace email down the road? The answer is no – not unless…

A Clever Gender Segmentation Technique from ASOS

Alex Williams — Thu, 30 Jul 2009 05:08:27 +0000

Nothing frustrates me more than getting sent irrelevant emails from clothing websites. For a store that sells to both men and women, you need gender to provide relevancy. Some stores have the data and don’t use it out of laziness,…

Happy Birthday – Setting up a Birthday Email Marketing Campaign

Alex Williams — Fri, 10 Jul 2009 18:34:00 +0000

First off, Happy Birthday! (whenever your b-day is).

Birthdays are great opportunity to mix up your messaging to an email subscriber and give a non-sale oriented, warm and fuzzy to build trust and enthusiasm with your brand and email program. …

Add a Newsletter Opt-In Box to your Facebook Page

Alex Williams — Fri, 19 Jun 2009 04:22:24 +0000

ill show you how to add a custom tab to your Facebook Fan Page using the Facebook Static FBML application. The process isn't terribly complex, so buckle down for a few minutes and we'll bust this out. A few things you're going to need to get started - a Facebook Fan Page and HTML opt-in form code from your ESP.

Step 1 - Add the Static FBML Application

The Facebook Static FBML application gives you the ability to add advanced functionality to your Facebook Fan Page. This application will add a box to your Page in which you can render HTML or FBML (Facebook Markup Language) for enhanced Page customization. Installing the app is easy, but actually getting to the area where you edit can be a little tricky. When you add the app it will give you choices of which Page or Pages you want to add it to.

On the Road: AdBite in Bend, Oregon

Alex Williams — Thu, 05 Mar 2009 21:22:55 +0000

I had the great privilege of speaking at the Ad Fed of Central Oregon's monthly "AdBite" series. The presentation focused on lead generation and retention marketing in today's economy. The good folks at Pinnacle Media captured the presentation in a live stream on Ustream.tv.

Top 5 Email Marketing Resources of 2008

Alex Williams — Wed, 07 Jan 2009 18:34:25 +0000

The goal of the eROI Resource Center is to provide best practices, case studies of client work, informative survey results, and fresh ideas to the online marketing community. We want everyone to market more effectively, client or non-client.

I thought I…