Return On Email Subscriber

I know that I have commented before on this, but I have been let down again and again but consumer email efforts. Consumer email marketing has moved toward the marketing strategy, which the auto industry affectionately calls, “people moving.” It is all about how can I get people in (or on) my store ASAP. We can worry about next weekend next week. I have had to reduce my frequency or unsubscribe all together for a ton of email I am subscribed to because there has not been any notable value in their email programs. Everything from Nordstrom to Anthropologie to Ruth’s Chris to Circuit City to Ritz Camera is all about SALE, SALE, SALE. Yeah, I get it, you are having an amazing online sale this weekend. What happened to the days of your corner store providing great value and customer service? Because of that, you shopped again and again. You had quality product, quality customer service and always were willing to listen. Email marketing for consumers has turned into speed dating, I miss the days of being wined and dined.

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The Federal Trade Commission’s latest update on CAN-SPAM regulations take effect in less than two weeks. Is your email compliant? Not sure?

We have the nitty-gritty on what the new provisions mean to email marketers. The updates include:
- Good news (what didn’t change)
- Five major provisions to review
- Definition of a sender
- How to handle re-subscribes
The Federal Trade Commission’s latest updates to the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 (CAN-SPAM) become enforceable on July 7. So, it’s prime time for a look at the updates - and at CAN-SPAM in general - to make sure your email programs remain on the up and up.

Read the Full Article

I recently tried a new technique for a client who send predominantly full image emails. With many email clients blocking images by default, it is more important than ever to use Alt Tags and HTML elements to get the subscriber to unblock those images and view your email in all it’s glory.

HUF, a hip chain of skate culture shoe stores in SF & LA, has a pretty hip and fun audience, so I took a little different approach to the image ALT tag….

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Logitech is not what you would think when you consider cutting edge campaigns, but I was pleasantly surprised when got the email, even more when I saw the site, then it fell apart.

The Email
Solid creative, a great subject line, and good use of best practices (even though the whole email is images). The call to action at the top works great in the preview pane. The branding of “Remote Disasters” is solid - it does not make me feel like you are selling me something. The call to action to pass along to a friend is clearly either the agency’s or Logitech’s poor attempt at viral.

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