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Email Marketing Campaign Tips and Ideas for May

Alex Williams — Fri, 30 Apr 2010 20:14:52 +0000

Here it is, your May Email Marketing Idea Calendar. May is interesting month for marketers. The sun is coming out, people are starting to plan vacations and think about having fun. What a perfect time to establish a good season-long…

Email Marketing Campaign Tips and Ideas for April

Alex Williams — Tue, 30 Mar 2010 16:00:43 +0000

Here it is, your April Email Marketing Calendar. April is an interesting month. From April Fools to Tax Day to Earth Day, the emotions run the gamut.

Below is a list of real holidays, wacky holidays, and pop culture events…

7 Favorite Subject Lines of the Week

Alex Williams — Sat, 13 Dec 2008 01:44:03 +0000

Screaming Deal (Nau: Off the Grid)

What’s comfier than Santa’s lap? (Pier 1 Imports)

Men’s SALE NOW 60% off! KAPOW! (Barney’s New York)

Yelp: Piping Hot & Liquored Up (Yelp – Portland)

Now even MORE $5 Tees! Come

…

You gots to be better than that.

Jeff Mills — Thu, 10 Jul 2008 05:31:37 +0000

I know that I have commented before on this, but I have been let down again and again but consumer email efforts. Consumer email marketing has moved toward the marketing strategy, which the auto industry affectionately calls, “people moving.” It…

CAN-SPAM Update: Have You Complied With the New Rules Yet?

Jeff Mills — Wed, 25 Jun 2008 18:55:54 +0000

The Federal Trade Commission’s latest update on CAN-SPAM regulations take effect in less than two weeks. Is your email compliant? Not sure?

We have the nitty-gritty on what the new provisions mean to email marketers. The updates include:
-…

Email Image Blocking – Try This Technique of Mine

Alex Williams — Wed, 18 Jun 2008 18:23:57 +0000

I recently tried a new technique for a client who send predominantly full image emails. With many email clients blocking images by default, it is more important than ever to use Alt Tags and HTML elements to get the subscriber…

Logitech’s “Remote Disaster” is a Disaster!?!

Jeff Mills — Tue, 20 May 2008 20:04:36 +0000

Logitech is not what you would think when you consider cutting edge campaigns, but I was pleasantly surprised when got the email, even more when I saw the site, then it fell apart.

The Email
Solid creative, a great subject…