Most Email Being Sent on Monday and Tuesday, Shorter Subject Lines Performing Better
Tuesday, January 13th, 2009eMarketer is featuring results of new surveys on Email Marketing. The studies are showing that most marketers are sending their campaigns on Monday & Tuesday, followed by Thursday, Friday, Wednesday, Sunday, & Saturday. These results do not take it into account performance or conversion, only marketer preference.
Also covered in this article is a study on Subject Line length in relation to response rates. The research indicated that shorter subject lines resulted in higher open and click through rates.
As always, each audience is different, and only through testing will you find out what works for you audience.
