Move It On Up…Above the Fold.
Thursday, September 25th, 2008Above the Fold (as defined by eROI): the part of an email message that is visible without scrolling.
I have taken the liberty of editing an HBO email to show you how a simple change will increase email click through and overall campaign conversion.
I have placed a line the creative to show where the fold would most likely be on a horizontal preview pan. (Usually the fold is estimated at 300 pixels top-down.)
Original HBO Email
