An Intervention for Image-Only Emails
Friday, February 20th, 2009Various studies have reported that 25%-50% of your subscribers are blocking Images in HTML emails. So why are so many companies still sending image-only emails?
Let’s take a look at an example of both the right way and the wrong way from JetBlue Airlines.
All Image Email
Image/HTML Text Email
You can clearly see above, that a balanced email with HTML text still gets the point across, while the all image email is basically blank. So why would a company like JetBlue, or any company which knows the best practice way to do it, still send an all-image email? Here are two reasons this happens: (more…)
