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	<title>Return On Subscriber - Email Marketing Blog &#187; JetBlue</title>
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		<title>Changing Your &#8220;From&#8221; Email Address</title>
		<link>http://returnonsubscriber.com/2009/04/20/changing-your-from-email-address/</link>
		<comments>http://returnonsubscriber.com/2009/04/20/changing-your-from-email-address/#comments</comments>
		<pubDate>Mon, 20 Apr 2009 22:22:13 +0000</pubDate>
		<dc:creator>Alex Williams</dc:creator>
				<category><![CDATA[Email Deliverability]]></category>
		<category><![CDATA[Email Marketing Strategy]]></category>
		<category><![CDATA[Tip Jar]]></category>
		<category><![CDATA[domain name]]></category>
		<category><![CDATA[from address]]></category>
		<category><![CDATA[JetBlue]]></category>
		<category><![CDATA[whitelist]]></category>

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		<description><![CDATA[<p>I received an email from Jet Blue today that is great example of how to notify your subscribers that you are changing your &#8220;From&#8221; email address that you use in email marketing.</p>
<p><strong>Subject Line:</strong> <span class="hP">We are changing our email</span>…</p>]]></description>
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		<title>An Intervention for Image-Only Emails</title>
		<link>http://returnonsubscriber.com/2009/02/20/an-intervention-for-image-only-emails/</link>
		<comments>http://returnonsubscriber.com/2009/02/20/an-intervention-for-image-only-emails/#comments</comments>
		<pubDate>Fri, 20 Feb 2009 17:19:14 +0000</pubDate>
		<dc:creator>Alex Williams</dc:creator>
				<category><![CDATA[Email Design]]></category>
		<category><![CDATA[Email Marketing Strategy]]></category>
		<category><![CDATA[The Life of an Email Marketer]]></category>
		<category><![CDATA[HTML]]></category>
		<category><![CDATA[Image Only]]></category>
		<category><![CDATA[JetBlue]]></category>
		<category><![CDATA[resources]]></category>
		<category><![CDATA[tips]]></category>

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		<description><![CDATA[Various studies have reported that 25%-50% of your subscribers are blocking Images in HTML emails.  So why are so many companies still sending all image emails?

Let's take a look at an example of both the right way and the wrong way from JetBlue Airlines.]]></description>
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