Return On Subscriber - Email Marketing Blog

Just a friendly reminder for you to check to make sure your the images in your email have HTML “alt” tags, which displays a text description when the image does not display. Here is why…

Images Off (click to enlarge)

Images On (click to enlarge)

Need I say more? Well yes, I will say more. (more…)

Above the Fold (as defined by eROI):  the part of an email message that is visible without scrolling.

I have taken the liberty of editing an HBO email to show you how a simple change will increase email click through and overall campaign conversion. 

I have placed a line the creative to show where the fold would most likely be on a horizontal preview pan. (Usually the fold is estimated at 300 pixels top-down.)

Original HBO Email

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