You gots to be better than that.
Wednesday, July 9th, 2008I know that I have commented before on this, but I have been let down again and again but consumer email efforts. Consumer email marketing has moved toward the marketing strategy, which the auto industry affectionately calls, “people moving.” It is all about how can I get people in (or on) my store ASAP. We can worry about next weekend next week. I have had to reduce my frequency or unsubscribe all together for a ton of email I am subscribed to because there has not been any notable value in their email programs. Everything from Nordstrom to Anthropologie to Ruth’s Chris to Circuit City to Ritz Camera is all about SALE, SALE, SALE. Yeah, I get it, you are having an amazing online sale this weekend. What happened to the days of your corner store providing great value and customer service? Because of that, you shopped again and again. You had quality product, quality customer service and always were willing to listen. Email marketing for consumers has turned into speed dating, I miss the days of being wined and dined.
