What you are seing in this image is the rollover Mail preview on the AOL homepage. Look at how much “trailblzaers” sticks out in that list. If you read this blog you know I hate webmaster@ in email marketing. This validates that point. This view is very similar to the view on a mobile device as well.
Brand before the @ in your from address and you will see improved open rates, guaranteed.
This was the first time I have seen this at the top of an email:
“Click here for the Wireless Version: URL“
Brilliant idea by the AAAA. I personally would change it to “Mobile Friendly”, wireless is kind of confusing.
Most HTML email is worthless on a Blackberry, so daily news briefs, professional newsletters, etc… would be smart to add this feature.
How you do that, either through your ESP tools, or creating that mobile browser friendly version in HTML, you can figure that out through testing.
Click on the image to enlarge
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