Return On Subscriber - Email Marketing Blog » offers http://returnonsubscriber.com Wed, 21 Jul 2010 17:03:35 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 http://returnonsubscriber.com http://returnonsubscriber.com/wp-content/themes/returnonsubscriber/images/favicon.ico Return On Subscriber - Email Marketing Blog Are you using Coupons in your Email Marketing? http://returnonsubscriber.com/2009/04/10/are-you-using-coupons-in-your-email-marketing/ http://returnonsubscriber.com/2009/04/10/are-you-using-coupons-in-your-email-marketing/#comments Fri, 10 Apr 2009 15:58:27 +0000 Alex Williams http://returnonsubscriber.com/?p=871 The economy is bringing the timeless art of coupons back to the forefront.

A few recent statistics:

34% of female consumers are using coupons more frequently today than they were six months ago, & nearly 70% of the 4,500 respondents

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]]> http://returnonsubscriber.com/2009/04/10/are-you-using-coupons-in-your-email-marketing/feed/ 2 Free doesn’t always mean free in email marketing. Fool me once… http://returnonsubscriber.com/2008/10/08/free-doesnt-always-mean-free-in-email-marketing-fool-me-once/ http://returnonsubscriber.com/2008/10/08/free-doesnt-always-mean-free-in-email-marketing-fool-me-once/#comments Thu, 09 Oct 2008 01:18:53 +0000 Alex Williams http://returnonsubscriber.com/?p=752 “1 week only: Free Custom Cover Book”.  Awesome right?  No.  It’s actually a “Buy one Get one Free” offer. Semantics?  No.  Bummer?  Yes! These types of misleading subject lines do more damage to the brand than the subscriber.

Fool me once? Shame…

]]> http://returnonsubscriber.com/2008/10/08/free-doesnt-always-mean-free-in-email-marketing-fool-me-once/feed/ 1 Today Only! Why Not Tomorrow? http://returnonsubscriber.com/2008/10/02/today-only-why-not-tomorrow/ http://returnonsubscriber.com/2008/10/02/today-only-why-not-tomorrow/#comments Thu, 02 Oct 2008 21:14:40 +0000 Alex Williams http://returnonsubscriber.com/?p=748 One of the more frustrating promotion ideas in email marketing to me is the one day deal, as seen below.

There are multiple reasons I don’t agree with this concept. On the top of this list is the fact…

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